Hot Dogs, Cold Beer

Design studio Helms Workshop with a total branding job for Frank, purveyors of artisan sausage.

Abit about the brand and branding:

“Frank is an Austin, Texas mecca for bacon-lovers, beer-guzzlers and encased meat enthusiasts.
I worked collaboratively with the team of owners to build a “third place” accessible to a diverse range of patrons, from tattooed hipsters to senators, local celebs and blue-collar workers hungry for a dog. Sausage is not a modest food, and the brand collateral reflects its pride and majesty. Our goal was not just to create a celebration of food, but to also build a culture and community.”